A dedicated His Word media buyer runs your paid campaigns end to end: strategy, creative coordination, setup, daily optimisation, and reporting across Meta, Google, TikTok, and LinkedIn.
They fail one unchecked bid, one tired ad, one “we’ll get to it next week” at a time.
The person who “also” runs your ads is checking bids between five other jobs. Small leaks add up fast.
You get a trained media buyer’s day-to-day judgement without hiring a senior marketer in-house.
With no one on the account daily, new ad variations and audience tests slow to a crawl.
Nobody’s watching the dashboard, so waste hides until the invoice lands.
Numbers get pulled the week before a meeting instead of tracked every week.
One person takes leave, and the account runs untouched until they’re back.
Earlier this year, one of our media buyers rebuilt a client’s Google Ads account from the bidding structure up. These are that account’s own daily averages, before and after.
Client name, industry, and account details withheld
Actual dashboard screenshots, cropped to remove the company name, account ID, campaign names, and browser chrome. Every figure below is read straight off them. Click either screenshot to view it full size.
More people saw the ads. More of them clicked. Each click cost less. And the daily budget went down, not up.
“It was never about spending more. It was about finding exactly where the budget was leaking, then fixing it fast.”His Word Media Buying Team
Not just execution — ownership of the outcome.
No migrations, no new logins to hand out. Your media buyer operates inside your existing stack from day one.
Someone checks your ad spend every day, not just at reporting time — and answers for the numbers.
Tell us what you need. We scope the role and shortlist trained candidates who already work in your tools.
Your media buyer onboards on your accounts, brand, and workflows, with a trained backup ready from day one.
His Word manages quality, coverage, and reporting behind the scenes, so output stays consistent.
A 30-minute call to look at your ad accounts, your spend, and what your media buyer would fix first.
