Digital Marketing

A full creative and content team, without building one in-house.

Copywriters, social managers, video editors, designers and SEO specialists — one His Word team working inside the tools you already use, led by a single point of contact, so nothing waits on five different freelancers.

FacebookInstagramLinkedInTikTokGoogleWordPress
Why Teams Bring This In

Your online presence has quietly become five jobs

Somewhere along the way, content, social, design, and scheduling stopped being one person's job and started being whoever had ten free minutes. Here's what that usually looks like from the inside.

No single owner

Posts, replies, and campaigns get split across whoever's available that day — so nothing has a real owner, and nothing has real consistency.

Agencies are slow for small things

A one-line caption edit or a swapped graphic shouldn't need a change request and a week's wait — but that's how most agency retainers work.

Freelancers come and go

A new freelancer for every video or design means re-explaining your brand every time, with no continuity if they take on someone else's project instead.

What's Included

A coordinated team, not a pile of freelancers

Each discipline is handled by someone who does it every day, and one account lead keeps it all moving around your strategy — not through an agency queue.

01 Social Media Management

  • Daily posting and community management across Facebook, Instagram, LinkedIn, and TikTok
  • Comment and DM monitoring, so questions don't sit unanswered
  • A platform-specific approach — what works on LinkedIn isn't what works on TikTok

02 Content & Copywriting

  • Blog articles, landing page copy, and email copy written to brief, in your brand voice
  • Captions, ad copy, and video scripts fitted to the platform they publish on
  • Copy edited for clarity and conversion — not just spelling and grammar

03 Video Editing

  • Editing in Adobe Premiere Pro — reels, testimonials, ads, and short-form cuts
  • Correct formatting per platform — vertical for Reels and TikTok, horizontal for YouTube
  • Fast-turn social cuts through Veed.io when speed matters more than a heavy edit

04 Graphics & Multimedia Design

  • Social graphics, ad creative, and campaign visuals in Photoshop, Illustrator, and Canva
  • Licensed photography and footage sourced through Adobe Stock and Envato — never a stretched free image
  • On-brand templates, so every post looks like the same brand made it

05 SEO

  • Keyword research and content briefs built around what your customers actually search
  • On-page optimisation — titles, meta descriptions, internal linking, page-speed basics
  • Ongoing updates to older pages, so rankings you already earned don't quietly slip

06 Content Planning, Scheduling & Tracking

  • A living content calendar across every channel, planned weeks ahead — not decided that morning
  • Approval workflows and publishing handled end-to-end inside GoHighLevel, so nothing gets forgotten on a Friday
  • Every request, deadline, and deliverable tracked in Asana — one visible queue, no chasing for status updates
Your Team

The people behind your content

A typical His Word Digital Marketing team — scoped up or down to the channels your brand actually runs.

Account Lead

Owns your strategy, content calendar and reporting — and is your single point of contact for everything below.

Content & Social

Writes the copy, captions and scripts, schedules the posts, and keeps your comments and DMs answered.

Video & Multimedia

Cuts, titles, colour-grades and finishes your reels and ads in Adobe Premiere Pro — like the edit at the top of this page.

Design & SEO

Builds your graphics and templates in Photoshop, Illustrator and Canva, and keeps your pages findable in search.

Tools & Platforms

Working inside the stack you already run

Your team onboards into your existing tools — no migration, no new logins for your team, and no waiting on a separate vendor for video or design work.

Creative & Production
Adobe Premiere ProPhotoshopIllustratorAdobe Creative CloudCanvaVeed.ioEnvato Elements
SEO & Analytics
SEOPressYoast SEOSEMrushGoogle Analytics
Content Scheduling & Email
GoHighLevel (Content Scheduling)MailchimpActiveCampaignHootsuiteBuffer
Web, CRM & Team Comms
WordPressGoHighLevel (CRM)SlackAsana
Social Channels Managed
FacebookInstagramLinkedInTikTokX (Twitter)
Client Value

Your content, campaigns and creative go out on-brand and on schedule, without the cost of hiring a local team member for every individual skill set.

Behind the Work

Tracked, edited and scheduled in one flow

The same three tools run every account, so you always know where a piece of content is — and who on the team has it.

Project board · Asana

Every request has an owner and a status.

Briefs, drafts, client notes and approvals live on one shared board. You can see what is in progress, what is waiting on your review and what is already scheduled — without chasing anyone for an update.

Project board with columns for In progress, Revise, Sent for Review, Approved and Scheduled to Post
Media library · VEED + Premiere Pro

Footage organised, edited and ready to post.

Raw clips, voiceovers, music and brand stings are filed in one library. Quick social cuts and captions happen in VEED; bigger edits move into Premiere Pro, like the reel at the top of this page.

Video library grid of clips, audio files and graphics with file names and durations
Content calendar · GoHighLevel

Scheduled and published from one planner.

Every post is queued per channel with its date, time and status, so nothing goes out unapproved and nothing gets forgotten on a Friday.

Social planner table listing posts with status, type, date and channel
Who This Is For

Built for teams past "whoever has time"

Growing service businesses

Outgrown ad-hoc posting and one-off design requests, not ready for a full in-house department — this fills the gap without the overhead.

Multi-location & franchise brands

Need the same look, voice, and posting rhythm across every location, not a different feel depending on who's covering it that month.

Teams patchworking freelancers

Currently juggling a separate freelancer for design, video, and copy — and want one team that actually knows the whole brand.

How It Works

We learn your brand before we post.

01

Audit

Onboarding starts with a walk through your channels, content, brand assets and tools. We show you what is working, what has gone quiet and what is missing, and agree the order we tackle it in.

02

Plan

We build your content calendar, templates and approval flow first, and nothing publishes until you have signed it off. Every asset is named and filed, so the next person can pick it up without guessing.

03

Run

Your team owns the work day to day, led by one account lead: posting, editing, designing and replying, adjusting as your offers shift, and sending you reporting you can read in a minute.

FAQ

Common questions about our Digital Marketing team

How is this different from hiring an agency?
Your His Word team works inside your own accounts as an extension of your business — the same people every week, not a rotating pool shared across a roster of clients. You set the direction; they execute daily, usually at a fraction of a typical agency retainer or the cost of hiring each role locally.
Who will actually be working on my account?
A small team matched to your scope — typically an account lead plus the specialists your channels need: copy and social, video editing, graphic design and SEO. Your account lead is your single point of contact, so you get a whole team's range without managing five people.
Do you run paid ad campaigns and manage ad spend?
This team covers organic and content-side execution — social, SEO, email, content, and creative production. Paid media strategy and ad spend management sit with our dedicated Media Buyers service, and the two work well together on the same account.
Who owns quality control?
Every piece gets a second pair of eyes — the specialist who made it, then your account lead — checked against your brand guidelines and prior approvals before anything publishes. Quality never relies on one person catching their own mistakes.
Which tools and platforms do you work in?
Whatever you already run — see the full stack above. No migration required; your team onboards into your existing tools, from WordPress and GoHighLevel to Slack and Asana, as part of the standard setup below.
What happens as our workload grows?
We add capacity to the same team — another editor for a heavy video month, extra design support for a launch, or a pairing with our Media Buyers service — without you re-hiring or re-briefing anyone from scratch.
Get Started

Let's look at your channels together.

A 30-minute call to walk through your channels, what is slipping, and what we would take off your plate first.